Content Strategy and UX Writing
I help companies find their voice and stay accessible. I like bringing brand guidelines to life and making sure content is flexible for use in multiple channels. I do this by working closely with clients to understand their needs and the needs of their users.
My experience is multi-faceted and includes project management, content development, and teaching.
When I’m not helping others develop their voice, I like learning and experiencing new things. I’m currently learning to make pottery and how to build my own pizza oven.
User Flow Re-Design
I coordinated efforts with a designer to improve the user experience for KeyBank’s online disputes process. We reduced user interactions by about 40% and performed several rounds of research to ensure the users were able to categorize their disputes properly.
Digital Content Guidelines
I worked with KeyBank’s Digital UX team to help them develop consistency in language, voice, and tone in the user experience for online banking. The guidelines grew and are now managed by a dedicated content team.
Information Architecture and Migration
Client: Ohio Department of Aging
The Ohio Department of Aging needed to migrate three sites to a new web platform. In the process, they wanted to re-focus their sites to better fit the needs of their users and intended audiences.